Product Brief:

Prioritize style and performance with a cost-conscious mindset. Consumers need sandals that meet their needs; durable, have good traction, and are versatile, which are key to attracting and retaining their attention and accommodating their lifestyle and budget.

Consumer Insight:

Consumers are looking for versitile sandals that can go from hiking to kayaking that won't break the bank and provide all the features to keep them active and safe in their activities.

Product Details:
  • Medium-profiled tooling that provides comfort, flexibility, and protection with a modular toe-cap allowing for multiple silhouettes across the program appealing to consumers with varied preferences.
  • Trusted KEEN-Fit and toe protection with a modern twist, taking nods to our toe protection evolution in our Fast & Light product.
  • High traction and more durable outsole offering performance competitors cannot match and a trusted bottom that will outlast competitive products.

Existing Keen Product References

Target Consumer Space

Competetive Product

Consumer Imagery

Seasonal Trend Direction


Concept Sketches


Initial Concepts

MILESTONE MEETING FEEDBACK
"FASTER" "MORE ATHLETIC" "FRESHER"
"LIGHTER" "AGGRESSIVE" "BOLDER"

Revised Consumer Space

Revised Style Markers


Revised Concept Sketches