Product Brief

Introduce a lightweight and flexible baby outsole with technical features specifically designed for early walkers.

Consumer Insight

Parents looking for a super soft, flexible, lightweight shoe with "mini-me" styling.

Product Details

• MSRP = $45
• Lightweight, flexible EVA midsole with rubber pods for traction and duribility.
• Durable leather and synthetic upper overlays with breathable mesh underlays.
• Easy on velcro closure.

Selling Results

• Best selling product across children's group brands.
• Sold approximately 200K pairs for $3 million in sales in one year.
• Product remained a best seller for over 2 years.
• Highlighted multiple times in Nordstrom anniversary collection.