Lighted Footwear - Project Sample
Product Brief
Create an industry leading lighted outsole, that would help elevate Star Wars licsensed premium product.
Consumer Insight
Combine kids love of lighted shoes and market appeal of Star Wars, to create a must have product.
Product Details
- MSRP = $55
- Lighted outsole and upper active with every step.
- Durable leather and synthetic upper overlays with breathable mesh underlays.
- Easy on velcro closure.
Selling Results
- Reinvigorated sales in the Star Wars property when the market was crowded with competetive product.
- Led Stride Rite Childrens Group lighted sales at the time.
- Expanded lighted assortment in whole sales espeically with Nordstrom.
- Helped drive customer conversion in Stride Rite owned stores.
Lighted Techonlogy Inspiration
Above provided a reference for creating a light that would cover the entire back heel clip with only two LEDs. This would provide a more impactful look, while reducing cost. During the corse of the project we found that this so simple and ended up with multiple LED's on a flexible cuircut board that wrapped the heel.
Initial Outsole Details
Outsole Light Tube Option Detail
The concept above was a trial we made to mimic the effect of our original inspiration. This used directional LEDs with a medical grade TPU "light tube" to internally reflect the light. It did not work well in this case but we did use the technology to create some fantasic looking shoes with "light sabers".
Upper Materail and Color Details
Fine Mold Details
Upper Shell Pattern Revisions
Finished Products
