Performance Footwear - Project Sample

Product Brief

Create a new style to add a visual drainage story for easy consumer understanding of product technology. Provide a versatile aesthetic to allow for various categories, including: trail, stream, beach, and casual.

Consumer Insight

Deliver on a multi-functional performance footwear, providing the consumer with more value. Explore both athletic market with a trail to stream function, and the casual market with a street to beach function.

Product Details
  • EVA Midsole with drainage/air venting channels
  • Rubber outsole for traction and duribility
  • Strobal construction for better comfort and flexability
  • Easy on and off closures for quick adjustability
  • Lightweight and quick dry upper materials

Initial Concepts


Outsole Details

 


Upper Designs