Product Brief

While at Hasbro Interactive, the group discoverd an existing inventory of camera sensors. We started to ideate on ways to use them that would make sense for the Atari Brand.

Consumer Insight

This was before the onset of GoPro and we felt there was a big market in the action sports space for a user wearable camera. Being able to share videos with friends and beyond was a natural extension of the product into a digital sapce.

Product Details

• Make the camera and recorder easy to wear while being active.
• Allow user to wear the camera in a spot to get a great images while performing stunts or trick.
• Allow for handheld use.
• Include a video editing suite that would be easy to use.
• Provide an online space for video sharing.